Snapchat has scored a deal to host video highlights of the upcoming 2016 Summer Olympics.
It's a major coup for Snapchat as well as BuzzFeed, which will be curating the highlights into a channel for the app's Discover platform. There will also be Live Stories that incorporate Olympics highlights as well as behind-the-scenes video and user-provided content.
SEE ALSO:Olympians say thank you to their moms in touching new ad campaignBuzzFeed counts NBCUniversal, which owns the exclusive U.S. distribution rights to the upcoming Olympic games, among its investors.
Bloombergfirst reported the deal.
The deal is huge for Snapchat and its efforts to become a major player in the media world. NBC has never before struck a deal for Olympics footage to appear on another company's platform.
"We are thrilled to be working closely with Snapchat on extending the stories and excitement of the Rio Olympics to their large, dynamic, and socially active audience,” said Gary Zenkel, president of NBC Olympics, in a press release. “And who better to partner with to produce content for that audience than Buzzfeed, perhaps the most creative producers in the social content space."
The companies involved will split any revenue made from advertising against the Olympic highlights. The content will only be available to U.S. Snapchat users.
Right now, Snapchat is the only platform to have the deal, but the content could still appear elsewhere.
NBC is handling the advertising sales for the deal.
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TopicsNBCOlympicsSnapchat
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