Snapchat is doing remarkably well in Australia, new figures released by Snap Inc. show. 。
For the first time, the company has revealed how many Australians are daily active users on the platform. And it's a cool 4 million. 。
According to a 2015 report from Deloitte, Australia has 15 million smartphone users, making the market's active Snapchat audience a pretty significant one. No wonder we're getting slapped with all those branded lenses on the daily. 。
SEE ALSO:Snapchat Spectacles: The teardown 。Demographics-wise, Australia imitates global trends almost identically, with 18-to-24-year-olds dominating the platform at 31 percent and 25-to-34-year-olds coming in a close second at 28 percent. 。
Snapchat has 150 million users daily, a company spokesperson told。 Snapchat has 150 million users daily, a company spokesperson told 。Mashable 。
via email. Two thirds of daily users create content, as well as view the content of others. 。
By signing up you agree to our Terms of Use and Privacy Policy. 。 Thanks for signing up! 。The brand has been pushed Australian-specific initiatives increasingly in 2016, from releasing on-demand geofilters and partnering with local publications like。
news.com.au 。
news.com.au 。
to launch market-relevant discover features. 。
They've also taken to dropping live stories of Australian events like the ARIA Awards and the upcoming Splendour in the Grass music festival. 。 Themed lenses have also been embraced by international brands in the local market.。Everyone from Chanel, McDonalds, Kit Kat and, awkwardly, Australia’s right-leaning Liberal party have jumped at the chance to create their own lens in the snap-happy region.。
According to 。
According to 。
AFR。
We'll have to wait and see whether Australia's Snapchat enthusiasm can translate to Snapchat Spectacles sales. 。
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